AI thought leadership that earns its name.

In a market flooded with AI reports, DLA Piper needed more than another “me too” campaign. The answer was an ambitious research platform that delivers a unique 360° view of the AI ecosystem, built to evolve alongside the world’s fastest-moving market.

  • Help DLA Piper stand out in a crowded AI market with a landmark campaign that strengthens its reputation, deepens client relationships and wins new AI mandates.

  • A bigger ambition: Most AI reports focus on a single issue or audience. The AI Year takes a different approach, bringing together the views of investors, innovators and adopters across 13 markets to create a unique 360° view of the AI ecosystem. By showing how pressure in one part of the market creates risks and opportunities elsewhere, DLA Piper offers a perspective that competitors can’t.

    Built to keep pace: AI doesn’t stand still, so neither does The AI Year. Instead of a one-off survey, the research is repeated every six months, tracking how confidence, risk and market behaviour evolve over time. That means the insight stays relevant, while clients get a clearer picture of where the market is heading next.

    A platform, not a publication: The AI Year is designed as an evolving research platform. New findings feed a dynamic microsite, fresh legal insight, sector content and business development tools, creating regular reasons to reconnect with clients and keep the conversation moving.

    Built for better conversations: The 360° view helps clients look beyond the pressures closest to their own business and understand how change elsewhere in the AI ecosystem could affect them. That perspective creates richer conversations across corporate, regulatory, disputes, employment, IP, cyber, commercial law and more.

  • Bigger: The AI Year gives DLA Piper a distinctive position in a crowded AI market with a unique 360° view of the ecosystem that competitors can’t match.

    Better: The AI Year helps clients connect the dots across the AI ecosystem, providing practical insights into emerging risks and opportunities and helping DLA Piper to have more strategic, commercially relevant conversations.

    Faster: By combining biannual research with a dynamic content platform, The AI Year evolves with the market, giving DLA Piper fresh insights and new opportunities to engage clients year-round.