Seizing the moment for DLA Piper.

As new ESG disclosure requirements came into force, we helped DLA Piper get to market first with proprietary insight that strengthened client relationships and positioned the firm to win high-value work.

  • Position DLA Piper’s CGFR team as the go-to legal partner for ESG compliance and litigation work. A campaign to capture high-value mandates from existing clients.

  • In a field often clouded by abstract theory, we focussed on what clients need to act on now. The campaign tackled fast-approaching ESG disclosure requirements, set to obligate hundreds of thousands of businesses to report on ESG impact for the first time.

    • Proprietary insight: We developed a benchmark study that enabled clients to compare their reporting plans and readiness against peers, calibrate their priorities and find gaps. It doubled as a roadmap—turning regulatory challenge into business opportunity.

    • Co-creation: We worked closely with clients and cross-practice experts to build a narrative that connected ESG risk to commercial success. Sprint interviews helped rapidly test and refine the campaign’s core idea: that the short-term actions companies planned to take on ESG carry far-reaching, long-term reputational and commercial risk.

    • Actionable intelligence: Big-name clients helped set the research agenda and received personalised benchmarking results—transforming them from audience to participant. We created a robust data platform with tailored dashboards by sub-sector, allowing precise targeting and enabling client success.

    • Bigger: Raised DLA Piper’s visibility on ESG disclosure issues in CGFR, expanding client relationships and supporting the firmwide approach to sustainability.

    • Better: Clients praised the campaign’s distinctive, practical insights—surfacing new legal considerations they hadn’t previously explored.

    • Faster: From blank slate to client-tested concept and activation plan in just four weeks.

“Stack ticked every box. They brought out the best in our stakeholders, uncovered fresh insights, and gathered valuable client feedback. The result is a campaign everyone’s proud of that positions us exactly where we need to be.”

— Joanna Baker-Wall, DLA Piper, Marketing & BD Manager, International