A value proposition to unite expertise & drive growth.

Translate the new firmwide brand into an updated value proposition for the Regulatory practice. Articulate what the brand means for clients and colleagues across fourteen specialist regulatory areas.

• Create a compelling, complementary message. Through sprint interviews we uncovered where the firm’s global regulatory team is best placed to win, turning insights into a meaningful and client-focussed idea—mastering change in an unpredictable world.

• Systemise cross-selling with a go-to-market framework tied to client triggers. The sprint enabled us to identify common areas of collaboration between sub-practices and organise expertise around tailored to clients specific pain points and goals, rather than traditional siloes. Packaged solutions with clear calls to action.

• Develop sales enablement materials and a new global brochure to create consistency and pack a punch. We built practical roadmaps and conversation guides for using the message in various real-world scenarios – from networking to pitches – making commercial connections across the practice.

• Bigger: More than a value proposition, this work is a platform for growth. Breakthrough solutions bring together the whole of the practice to position Hogan Lovells for higher value instructions and to capture more downstream work. This is now in progress.

• Better: Building consensus across large stakeholder groups often leads to weaker messages and confused vision. Not here. Despite competing messages and different preferences, we landed an idea that resonates with partners in all fourteen sub-practices and creates space between Hogan Lovells and competitors.

• Faster: We went from first interview to green-lit idea in eight weeks using our process. A model that’s built for navigating complex organisations and teams.