Seize the moment
Campaigns are missing their moment:
Taking longer to develop than they spend out in the market.
Losing salience as conversations move on – sacrificing campaign longevity.
Ceding first mover advantage to more agile competitors.
Now more than ever timing is everything.
The great campaign slowdown
In the great campaign slowdown we:
Explore why the best campaigns are built to capitalise on a moment – a pain point, a need, an inflection point, a context.
Draw parallels to comedic timing to show what great campaign timing looks like.
Benchmark the campaign development processes and barriers, wins and fails in peer organisations.
Build a more agile route to success.
