Sieze the moment

Get campaigns to market faster and working harder

Timing is everything

Campaigns are missing the moment:

  • Taking longer to develop than they spend out in the market. 

  • Losing salience as conversations move on – sacrificing campaign longevity.

  • Ceding first mover advantage to more agile competitors.

Now more than ever timing is everything and organizations need to move with greater urgency.

The great campaign slowdown

In The Great Campaign Slowdown we:

  • Explore why the best campaigns are built to capitalise on a moment – a pain point, a need, an inflection point, a context.  

  • Draw parallels to comedic timing to show what great campaign timing looks like.

  • Benchmark the campaign development processes and barriers, wins and fails in peer organisations.

  • Build a more agile route to success.