Testify
67% of B2B buyers say marketing content doesn’t offer new insight or support their success.
In the spirit of our test-and-learn approach,Testify is a space for experimentation and learning. Ideas to help you stack the odds in your favour.
What the best B2B campaigns get right
Inside our toolkits you’ll find ideas and practical tools to implement the lessons of really great B2B campaigns. We’re using them to sharpen our own thinking and hope they’ll help you shape bigger and better campaigns too.
Campaign Error!
Discover how global law firms are generating outsized campaign results by putting clients at the heart of campaigns.
Client testing? Easy peasy.
Client testing. Four easy principles to predict the success of B2B campaigns.
3 steps to more effective data-backed campaigns
Practical tips on how to accelerate data gathering and maximise the impact of insight-led campaigns.
How to build B2B campaigns on fast forward
Three ways to accelerate campaigns and beat your competitors to market.
Are your campaigns really creating client value?
How client-driven marketing boosts the commercial impact of marketing campaigns.