How to make an impact
What do great B2B campaigns look like now?
Identity crisis
The thought leadership playbook isn’t delivering as it once did:
Marketers feel disconnected – audiences are harder to reach and impress.
New tactics and tools are expanding what’s possible, but many remain untested.
Big campaign spend and long timelines aren’t built for a fast-moving landscape.
We don’t know what good looks like any more.
The Campaign Rebuild
In The Campaign Rebuild we:
Quantify the problems with the current playbook – reflections from marketers on what’s changed.
Invite leaders to develop a new playbook – how to build campaigns now.
Validate the approach with buyers and stakeholders – showing what really works.
Highlight principles that deliver commercial results and creative brilliance – testing, co-creation, iteration.
