
Break-through Digital Health
Achieving record engagement through precise client insight.
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Capitalise on the firm’s tech, corporate and life sciences regulatory capability to seize market leadership and grow revenue in digital health.
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Build a distinctive brand platform to position Taylor Wessing at the forefront of digital health.
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Worked with clients and stakeholders to identify constants in a hugely dynamic market – strategies to ground and future-proof the proposition.
Structured Taylor Wessing’s digital health offering to cross-sell. Designed a go-to-market framework designed to support clients across the growth lifecycle – legal services to finance, commercialise and scale.
Designed a landmark piece of market research to uncover make or break moments for digital health businesses and gather insights on strategy, challenges and potential blindspots on which Taylor Wessing can advise.
Co-created the Breakthrough Digital Health Growth Playbook – bringing together the perspectives and advice of digital health leaders, Taylor Wessing experts and a wider digital health network in support of growth.
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Bigger: Outperformed all other firm campaigns and industry benchmarks by x6 on email and social engagement, click-throughs, read time and return visits. Instantly opened up cross-selling opportunities.
Better: First growth playbook for innovators, by innovators – a fresh spin on the legal thought leadership report.
Faster: Distilled Taylor Wessing’s capabilities and strengths quickly and aligned a large and diverse stakeholder group on a distinctive direction.
Sarah Le Cheminant, Head of Brand and Marketing, Taylor Wessing