Research-level impact at a fraction of the cost.
We devised the Disruptive Deal Tracker for Taylor Wessing – a high impact, fast turnaround campaign designed to build authority in AI without the cost or lead time of a traditional research campaign.
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Build credibility with businesses driving AI transformation, positioning Taylor Wessing for landmark AI deals. Achieve the impact of a major research campaign without the large investment.
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Create a branded platform that’s the antidote to dull M&A reports, looking exclusively at cutting-edge deals that play to Taylor Wessing’s innovative credentials.
Use PitchBook data to analyse five years of AI M&A activity, surfacing meaningful trends and projecting what the next five years will hold.
Bring the story to life through an interactive infographic. A springboard for advice and insight on closing AI deals in a maturing landscape.
Develop a series of bite-sized insight articles to offer practical guidance for buyers, sellers and investors on how to structure and close AI deals.
Refresh website copy and create new brochures, case studies and client engagement tools to sustain momentum.
Scale beyond AI. The Disruptive Deal Tracker provides a repeatable framework for exploring other transformative markets, such as international private wealth.
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Bigger: More than a single campaign, this is a long-term content engine, with a suite of connected materials that position Taylor Wessing as a credible authority on leading-edge deals.
Better: The content consistently outperformed all other digital campaigns across engagement metrics, directly supported client wins, and was used to secure speaking opportunities at major industry conferences. We delivered the project for around a quarter of the cost of a conventional research campaign.
Faster: From idea to execution in just two months — significantly quicker than a traditional primary research campaign — enabling Taylor Wessing to respond at the pace of the market.
“Stack helped us create a focused, compelling campaign that delivered sales results and engaged audiences with relevant content. Alex and Rachael are true partners, bringing clarity, creative ambition and honest pragmatism.”
— Sarah Le Cheminant, former Head of Brand and Marketing, Taylor Wessing