The founders
Rach
With an inquisitive nature and a healthy disrespect for the status quo, Rachael is drawn to new ideas and approaches that challenge conventional thinking.
When it comes to understanding sales and marketing in large B2B organisations, her in-house and agency experience takes some beating. She’s worked in sales, client account management, senior marketing and business development roles with enterprise tech and professional services brands, including Dropbox, S&P Global and Grant Thornton. She also worked in PwC’s only revenue-generating global marketing team.
Her talent is for diagnosing B2B sales and marketing challenges and knowing where marketing will deliver business results. That’s how she managed to achieve year-on-year, double-digit growth for an award-winning B2B agency.
Always open to new experiences – and with an inability to say no to a challenge – Rach has found herself coerced into running two marathons, climbing the highest peaks in the UK and most recently, learning how to DJ.
Alex
Alex has spent the last ten years designing propositions and campaigns that help organisations sell. She’s worked with companies of all shapes, sizes and sectors in B2B – from professional services leaders like Linklaters, Korn Ferry and KPMG, to household names like Bupa, and fast growth players shaking up the market. She has never had a campaign flop. In fact, her work has always delivered wins, leads, engagement, profile, awards or a combination of all five.
While Rach loves a chat, Alex prefers to get down to business. Honed over years working with time-poor stakeholders, finding the fastest route to the best result is her superpower. She has run more workshops than you can shake a stick at and has a knack for making surprising connections between what organisations do and what their clients care about – the creative magic that turns into new business.
Quantitative evidence sits at the heart of Alex’s work – she knows how to design research that creates a powerful call to action. Working with data experts, she’s proved the dollar value of people to the global economy, quantified the bottom line impact of digital practices and raised the alarm on the viability of life insurance business models.
Alex is most likely to be found in the kitchen. She is obsessed with good food, cookbooks, restaurants and wine, and runs a foodie Instagram and supper club.