What we can learn from the best B2B campaigns
It’s getting harder to reach, engage and persuade audiences. Marketers tell us that the usual formulas aren’t working. But some campaigns are cutting through.
Through an unscientific and incomplete analysis of B2B marketing that we think stands out, we’ve found three common threads of success.
Inside our Really Useful Guides for Campaign Success you’ll find ideas and practical tools to implement the lessons of really great B2B campaigns:
> Create value
> Co-create with clients
> Mobilise stakeholders
Standout campaigns focus on what’s challenging not what’s trending – helping clients think and act differently in new and effective ways.
This practical toolkit will help you build valuable campaigns your audience returns to over again.
Break out of their inbox and live rent free at the front of their mind with these frameworks, idea generators and content formats!
A really useful guide to:
Creating client value
The best campaigns invite clients to participate in campaign development—challenging ideas, shaping direction and customising outputs.
Clients are tired of receiving generic content on repeat. This practical toolkit will help you build relevant campaigns your audience actually believes in.
Don’t guess whether your ideas will land. Use our toolkit to start co-creating campaigns you know hit the right notes!
A really useful guide to:
Co-creating with clients
More really useful guides coming soon…
Mobilise stakeholders
Your toolkit to partner with purpose. Tap into what we’ve learned from collaborating with hundreds of partners and delivering countless campaign playbooks.
How top law firms deliver standout campaigns
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Discover DLA Piper’s strategy to open up AI opportunities with major global brands by being too useful to ignore.
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Find out how Taylor Wessing achieved record engagement by helping digital health clients achieve their goals with greater success.
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A great example of putting client understanding front and centre to differentiate on innovation.
