What the best B2B campaigns get right

Toolkits for campaign success

It’s getting harder to reach, engage and persuade audiences. Fellow marketers tell us that the usual formulas aren’t working. But some campaigns are cutting through.

Through an unscientific and incomplete analysis of B2B marketing that we think stands out, we’ve found three common threads of success.

Inside our toolkits you’ll find ideas and practical tools to implement the lessons of really great B2B campaigns. We’re using them to sharpen our own thinking and hope they’ll help you shape bigger and better campaigns too.

A practical toolkit to help you build the campaigns clients need.

Standout campaigns focus on what’s challenging not what’s trending. Helping clients think and act differently.

Inside you’ll find frameworks, idea generators and content formats designed for impact.

Toolkit 1:
Be useful

Campaign toolkits coming soon…

Toolkit 2: Involve clients

Your toolkit to fast track co-creation. This is the blueprint we wish every campaign had. A proven approach to rapid co-creation, honed across hundreds of campaigns.

Toolkit 3: Mobilise stakeholders

Your toolkit to partner with purpose. Tap into what we’ve learned from collaborating with hundreds of partners and delivering countless campaign playbooks.

How top law firms deliver standout campaigns

  • Discover DLA Piper’s strategy to open up AI opportunities with major global brands by being too useful to ignore.

  • Find out how Taylor Wessing achieved record engagement by helping digital health clients achieve their goals with greater success.

  • A great example of putting client understanding front and centre to differentiate on innovation.